Curriculum Vitae · 2026

Rayan H.
Alawi

Head of Marketing & Growth · Business Builder · Creative

+966 54 440 1478 iam@rayanalawi.com rayanalawi.com
Riyadh · Jeddah · Khobar, KSA

Most growth is rented — bought one click at a time. I build the kind that compounds and sticks.

A Saudi marketer and creative who has spent 15 years taking ideas from zero to one — and then scaling them. I connect brand, paid media, CRM, analytics and sales into a single engine that learns every week. Today I lead marketing at Loop KSA, directing a USD 160K monthly budget that produces 950–1,200 leads a day for a business generating roughly USD 20M a year.

Get in Touch LinkedIn Profile
0 Years Total Experience
0 Leads per Day at Peak
0 Order Growth, Sayaratech
0 Clients Served
Career History

Experience

7 years in business development and 8 years in marketing and branding — from building businesses at zero to scaling them.

Loop KSA · Saudi Arabia
Head of Marketing
2026 – Present
  • Own end-to-end marketing for a portfolio of donation and sustainability brands — growth, brand, performance media, content, CRM, partnerships and events — with Saudi-first positioning aligned to Vision 2030.
  • Direct a USD 160K (SAR 600K) monthly budget — USD 1.92M annualized — setting channel allocation, CPL/CAC targets, lead-quality standards and weekly optimization priorities.
  • Generate 950–1,200 leads per day (≈347K–438K a year) through full-funnel acquisition, landing-page, audience and conversion optimization.
  • Tie spend to revenue: align marketing, CRM and sales follow-up behind ~USD 20M (SAR 75M) in annual revenue, with dashboards and forecasts linking budget to pipeline.
1 → n · ScalePerformance MediaCRMBudget Governance
ELMAM Marketing Agency — Alzakary Holding · Riyadh
Managing Director & Marketing Consultant
2022 – 2025
  • Built ELMAM from the ground up into the group's marketing engine, leading strategy and integrated delivery for 30+ clients across real estate, automotive, healthcare, investment, hospitality and consumer services.
  • Owned USD 150K–250K in monthly budgets — USD 1.8M–3.0M a year across paid media, launches, content, events and activations.
  • Scaled Sayaratech from SAR 325K to SAR 11.9M in total orders in 24 months (+3,650%), taking daily orders from 4 to 300.
  • Built Entshaar's always-on growth engine — Google Ads, landing pages and CRM lead scoring — producing up to 300 qualified leads a day and SAR 400K+ in contracts on under SAR 15K of media.
  • Directed a SAR 2.7M Cityscape activation for Daman Projects that lifted qualified traffic 2.5×; standardized analytics, brand governance and quality gates, cutting revision cycles ~30%.
  • Took FitPod from 0 to 8,000 active users in 90 days and raised daily content views 75% with a Saudi-first creator strategy.
  • Lifted Miyar Capital investor registrations 26%; delivered ROI up to 380% at 38–43% account margins.
0 → 1 · FounderIntegrated DeliveryLead GenerationTeam Leadership
Adroyts Executive Search & JobPlus Platform · Riyadh
General Manager
2019 – 2022
  • Scaled JobPlus to 50,000+ users and 2,000+ corporate accounts across Saudi Arabia, leading operations, growth and product marketing.
  • Raised retention 38% with CRM lifecycle automation, loyalty mechanics and re-engagement journeys; an in-app CV Creator MVP lifted registrations 30%.
  • Acquired 18,000+ users in 48 hours on a SAR 1,200 influencer and social budget — under SAR 0.07 per user.
  • Delivered government and enterprise contracts at 100% SLA compliance while cutting cycle times 35%, tracked on KPI dashboards from acquisition to revenue.
Product-Led GrowthCRM & LifecycleOperationsProduct Marketing
Aali Al Jazera Co. & Access Code · Riyadh & Eastern Province
General Manager & Marketing Lead
2013 – 2019
  • Secured SAR 5M+ in annual contracting revenue in consecutive years, led a SAR 6M housing-project contract, and earned consecutive Alshaya Group Vendor of the Year recognition.
  • Grew client revenue through marketing: Elite Treat from SAR 200K to 500K a month; CRC Scan from SAR 700K to 1.2M — via positioning, paid media, content and CRM.
  • Led 70+ staff across contracting, healthcare and services at 98% SLA compliance, raising operational efficiency 24%.
Foundation · BDP&LContractsPeople Leadership
Evidence

Validated, Not Vanity

Results tied to orders, leads and revenue — not impressions.

3,650%
Order growth at Sayaratech — SAR 325K to SAR 11.9M in 24 months
24 Months · ELMAM
1,200
Leads per day at peak, Loop KSA
~438K Annualized
380%
Campaign ROI at 38–43% account margins
ELMAM Portfolio
50K+
Users and 2,000+ corporate accounts on JobPlus
Product-Led Growth
SAR 0.07
Per user — 18,000 sign-ups in 48 hours
SAR 1,200 Budget
USD 3M
Peak annual media and campaign investment managed
30+ Clients
USD 20M
Annual revenue supported by marketing, CRM and sales alignment
Loop KSA
SAR 5M+
Annual contracting revenue secured in consecutive years
Aali Al Jazera
Capabilities

Expertise & Toolkit

Brand, paid media, CRM, analytics and sales — connected into one engine.

Core Expertise
Marketing Strategy & P&LBrand StrategyCreative DirectionPerformance MediaDemand GenerationBusiness DevelopmentCRM & LifecycleFunnel OptimizationAnalytics & AttributionBudget GovernanceTeam & Agency LeadershipPartnershipsCircular EconomyExecutive Stakeholders
Performance & Analytics
Google AdsMetaTikTokSnapXGA4Google Tag ManagerSEMrushAppsFlyer
CRM & Automation
HubSpotSalesforceZohoOdooLarkn8n / MakeLaravel Dashboards
Creative & Delivery
Adobe Creative CloudFigmaCanvaNotionAsanaSlackMicrosoft Teams
AI & Generative
ClaudeChatGPTGeminiGoogle AI LabsComfyUIHiggsfieldReplicate
Operating System

How the Work Gets Done

Strategy tells you where to go. Craft decides whether anyone follows.

01 · Build →
Brand, creative, landing pages and CRM journeys — shipped as the smallest version that tests the riskiest assumption.
02 · Measure →
CPL, CAC, lead quality and revenue per channel. Dashboards that link spend to pipeline — not to impressions.
03 · Learn ↺
Weekly calls on what to double, what to kill, and when to pivot the channel, the offer or the message.
The Creative Side
A marketer who still makes the work — identity systems, bilingual Arabic/English sites and cinematic AI video and imagery.
Real Estate Automotive Healthcare Investment Hospitality Consumer Services Sustainability & Donations Recruitment & HR Tech Contracting Government & Enterprise
Ventures

Ventures & Selected Work

Businesses co-built and brands scaled across the Kingdom.

Entshaar
Marketing Consultant · Business outsourcing — call center, HR and accounting for Saudi companies
JobPlus
Co-Founder · Job aggregator and auto-apply platform, ~50,000 Saudi job seekers
Sayaratech
SAR 325K → 11.9M in orders · 24 months
Daman Projects
SAR 2.7M Cityscape activation · 2.5× qualified traffic
FitPod
0 → 8,000 active users in 90 days
Miyar Capital
+26% investor registrations
Elite Treat
SAR 200K → 500K a month
CRC Scan
SAR 700K → 1.2M a month
Background

Education & Languages

B.Sc. Marketing
Northern Arizona University — Flagstaff, USA
2012 – 2015
Diploma, Business Administration
Dorset College — Vancouver, Canada
2010 – 2012
Languages
ArabicNative
EnglishFluent
SpanishBasic
Nationality
Saudi CitizenKSA
Recognition

Awards & Recognitions

Marketing, creative and vendor excellence recognised by clients and government.

Cityscape Branding Excellence — Miyar Capital
Marketing & Sales Excellence and Lead Generation Recognition — Entshaar
Vendor of the Year (consecutive years) and Vendor Excellence — Alshaya Group
Tamheer Award — Ministry of Human Resources, KSA
Contract Management Acknowledgment — CD Horizon
Let's Work Together

Ready to Build Growth
That Compounds?

Open to leadership roles, advisory work and growth partnerships across Saudi Arabia and the GCC.

Send Me a Message