Resume · 2025

Rayan
Alawi

Marketing · Branding · Consultancy

+966 544 401 478 rayalawi87@gmail.com www.elmam.net
Riyadh · Jeddah, KSA

Marketing and branding consultant with 12+ years driving growth for brands across Saudi Arabia and the GCC. Known for turning underperforming businesses into market leaders — delivering 380% ROI, scaling revenues to SAR 11.9M, and growing audiences by 3,650%. I blend strategic thinking with execution-level precision across digital, brand, and growth channels.

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Career History

Experience

Over a decade of building brands, scaling businesses, and delivering measurable results.

Catscan
Marketing Consultant
2025 – Present
  • Leading brand positioning and go-to-market strategy for an emerging tech startup in the Saudi market.
  • Developing full digital marketing ecosystem including content strategy, paid media, and performance analytics.
  • Building growth infrastructure to support product launch and early customer acquisition.
Brand StrategyGTMDigital MarketingGrowth
ELMAM / Alzakary
Head of Marketing & Branding
2022 – 2025
  • Drove 380% ROI across integrated marketing campaigns, directly contributing to business growth.
  • Scaled monthly revenue to SAR 11.9M through performance marketing, brand repositioning, and funnel optimization.
  • Grew digital audience from zero to 50,000+ users, establishing a dominant online presence.
  • Managed end-to-end campaigns spanning paid media, influencer marketing, content, and SEO.
  • Led cross-functional teams of designers, content creators, and media buyers across multiple brand verticals.
Performance MarketingBrand RepositioningRevenue GrowthTeam Leadership
Adroyts / JobPlus
Marketing Director
2019 – 2022
  • Achieved 3,650% follower growth across social platforms through strategic content and community building.
  • Generated 300 qualified leads per day via optimized paid advertising and landing page funnels.
  • Drove 7,400% increase in online orders by overhauling the digital acquisition strategy.
  • Built and managed a portfolio of 30+ client accounts simultaneously, maintaining consistently high retention.
  • Developed proprietary reporting dashboards and KPI frameworks adopted across the agency.
Lead GenerationPaid MediaSocial GrowthAgency Management
Aali Al Jazera
Marketing Manager
2014 – 2019
  • Established and built the marketing department from the ground up, defining processes, team structure, and brand voice.
  • Launched multi-channel marketing campaigns across print, digital, OOH, and events.
  • Built key partnerships and media relationships that expanded the brand's market reach significantly.
  • Executed brand strategy projects that elevated company positioning within the Saudi real estate and lifestyle sector.
Brand BuildingMulti-ChannelPartnershipsDepartment Setup
By the Numbers

Key Achievements

Results that move the needle — measurable, documented, significant.

SAR 11.9M
Monthly revenue scaled at ELMAM / Alzakary through integrated marketing strategy
Revenue Growth · ELMAM
380%
ROI delivered across campaign portfolio through performance optimization
Return on Investment
3,650%
Social media follower growth achieved at Adroyts / JobPlus
Audience Growth
7,400%
Increase in online orders through acquisition funnel overhaul
E-Commerce · Adroyts
300/day
Qualified leads generated daily through paid media and optimized funnels
Lead Generation
50K+
Active users built from zero across digital platforms
Audience Building
30+
Client brands managed simultaneously with high retention rates
Client Portfolio
12+
Years of consecutive growth across diverse industries in Saudi Arabia
Experience Span
Capabilities

Skills & Tools

A full-stack marketing toolkit refined over 12+ years of real-world campaign execution.

Strategy
Brand StrategyGTM PlanningMarket ResearchCompetitive AnalysisCampaign Strategy
Digital
Meta AdsGoogle AdsSEO / SEMPerformance MarketingEmail Marketing
Content
Content StrategyCopywritingSocial MediaInfluencer MarketingVideo Marketing
Analytics
Google AnalyticsMeta InsightsKPI ReportingA/B TestingROI Tracking
Creative
Brand IdentityVisual DirectionAdobe SuiteFigmaArt Direction
Sector Experience

Industry Expertise

Cross-sector experience across Saudi Arabia's most active growth industries.

Real Estate F&B / Restaurants Retail & E-Commerce Healthcare Fashion & Lifestyle Education Technology & SaaS Hospitality HR & Recruitment Government & Public Sector
Portfolio

Selected Projects

A curated selection of brands and campaigns spanning a decade of work.

ELMAM Brand Overhaul
Brand Identity · Digital
Alzakary Campaign Suite
Performance Marketing
JobPlus Growth Engine
Lead Generation · Social
Adroyts Agency Rebrand
Brand Strategy · GTM
Aali Al Jazera Launch
Full Marketing Setup
Riyadh F&B Chain
Social · Influencer
KSA Real Estate Dev
OOH · Digital · Events
Healthcare Provider
Brand · Content Strategy
E-Commerce Fashion
Performance · SEO
EdTech Platform
Growth Marketing
Hospitality Group
Brand Positioning
Catscan (Current)
Startup GTM · Tech
Background

Education & Languages

BSc in Marketing
Northern Arizona University — Flagstaff, Arizona, USA
2012 – 2015
Diploma in Business Administration
Dorset College — Vancouver, Canada
2010 – 2012
Languages
ArabicNative
EnglishFluent
SpanishBasic
Recognition

Awards & Recognitions

Industry recognition for performance, creativity, and marketing excellence.

🏆Best Digital Marketing Campaign — Saudi Marketing Excellence Awards
🥇Top Performing Marketing Consultant — ELMAM Group Recognition
⭐Most Growth-Driven Campaign — Adroyts Agency Awards
🎯Best Brand Strategy — Regional Marketing Summit Recognition
🚀Highest ROI Campaign — JobPlus Internal Milestone
💡Innovation in Performance Marketing — Industry Peer Recognition
📈Top Social Growth Achievement — Platform Analytics Recognition
🌟Client Satisfaction Excellence — Portfolio-Wide 5-Star Rating
🤝Outstanding Client Retention — Adroyts Agency Achievement
📊Data-Driven Marketing Excellence — Analytics Performance Award
🎨Creative Direction & Visual Identity — Brand Design Recognition
🌍GCC Market Expansion Leadership — Cross-Border Growth Award
Let's Work Together

Ready to Grow
Your Brand?

I'm available for consulting engagements, advisory roles, and full-scale marketing partnerships across the GCC.

Send Me a Message Download CV